MarketersFor marketing executives concerned with how to be more competitive in a fast moving hyper competitive market by using advanced technologies to more effectively communicate with and target customers. Why should marketers come to web 3.0
In the new business environment, figuring out how to most effectively communicate with your customers and potential customers is critical. At the end of the day, one of the keys to that communication is leveraging information most effectively. Being able to give customers information that they value, and being able to respond to them in a way that matches their interests are cornerstones of web 3.0. For example, one such technology includes mining the social graph to figure out who your customers really are to facilitate building "data driven experience platforms" for better acquisition, loyalty and engagement. Another example includes using semantic text analysis tools to scan the web to help you figure out what public sentiment is about your product or company. The bottom line is if you want to market to and serve your customers most effectively information is key, and web 3.0 techniques are going to become critical.