Home > TO ATTEND > Conference Sessions by Day
Conference Sessions by Day
THURSDAY, OCTOBER 16
8:50am - 9:00am
WELCOME & OPENING | 8:50am - 9:00am
Welcome & Opening
9:00am - 9:50am
KEYNOTES | 9:00am - 9:50am
K1: Keynote: Monetization Meets the Semantic Web
Peer39’s CEO, Mr. Amiad Solomon, will examine what defined the generations of Web development from the early 90s until today. Mr. Solomon with then present one definition of Web 3.0 and look at some of the companies that are using Web 3.0 technology. The keynote will culminate in a discussion of the Semantic Web, and how it relates to advertising as one of the key business opportunities in the Web 3.0 era.
SPEAKER:
Amiad Solomon, CEO, Peer39
10:00am - 10:50am
Track: TECHNOLOGIES TRACK | 10:00am - 10:50am
T1: From Web 2.0 to 3.0 - Tales from the Trenches
This interactive session combines practical demos of existing applications with best practices of ease and speed of implementation from companies well on the way to Web 3.0. By leveraging the best of Web 2.0 features, and adding intelligence, context awareness, and relevancy via semantic technologies, this session will show you "how to get started" in Web 3.0 tomorrow!
MODERATOR:
Chris Messina, Instigator of the DiSo Project, Open Source Advocate/Vidoop
PANELIST:
Marc Hadfield, CTO, Alitora Systems
PANELIST:
Andrej Nabergoj , CEO, Noovo
PANELIST:
Tom Tague, Calais Initiative Lead, Thomson Reuters
Track: BUSINESS & MARKETING TRACK | 10:00am - 10:50am
B1: A Little "mesh-up" goes a long and smart(er) way
Data Sourcing and Integration Solutions for Competitiveness
Data web is the new web: as more and more media and content providers, sites, social networks, etc. open up their data letting their users to take it with them cross engagement channels, and as new "mashups" leveraging this data mushroom every day, it is clear that we are entering a period where data in itself is on the way to becoming a commodity. More and more data will not be the best strategy to maintain competitiveness, but deeper user/customer relationships via smarter services built by unlocking the rich potential of intelligent data applications, is. Brands and media companies can leverage this to drive their businesses, and can generate better services via deeper knowledge of their customers/users. This session will show how smart companies are and should leverage this reality for their competitive advantage.
MODERATOR:
Seth Moskowitz, Director of Media Sales, Did-It.com
PANELIST:
Jon Aizen, Cofounder and CTO, Dapper, Inc.
PANELIST:
Tim Musgrove, CEO, TextDigger
PANELIST:
Chris Saad, Co-founder, Data Portability & Faraday Media
PANELIST:
Jamie Taylor, Minister of Information, Metaweb Technologies
11:15am - 12:00pm
Track: TECHNOLOGIES TRACK | 11:15am - 12:00pm
T2: It's a Short Way to Tipperrary The Role of Schemas in building smart apps
This session explores the role of schema modeling in application development; focusing on ontologies and inter-operable schemas, several case studies will show that the (almost) neverending ontological quest is not as difficult as it may seem. Several solutions already exist in the marketplace, as barriers of development entry are lower than opportunity costs of not using good ontology design. The issue of imlementing standards (RDF, OWL, RDFa, etc.) is discussed in the context of pratical solutions, as well as alternative approaches that make good practical starting points in delivering value
MODERATOR:
Dan Grigorovici, VP, Group Analytics Director, Rapp
PANELIST:
Sandro Hawke, Semantic Web Developer, W3C
PANELIST:
Michael Witbrock, Vice President for Research, Cycorp, Inc.
Track: BUSINESS & MARKETING TRACK | 11:15am - 12:00pm
B2: Monetization Implications of Web 3.0 (Semantic Advertising, etc.)
Web 3.0 technologies, through their emphasis of inter-operability, context relevancy/awareness, intelligent search and retrieval, are introducing potential paradigm changes in the way we monetize Internet today: by using automation in advertising as well as by shifting the focus from web page content (aka page views) to data web/atomistic information/knowledge item, or concept and their relationships, Web 3.0 is promising not only a computing, metadata and algorithmic transformation, but also major business model changes. This session will address: how concept focus in Web3.0 will shift advertising models from quantity (reach-frequency) to quality (relevancy, context, etc.); how do we strategically prepare for the paradigm shift, and how will CPx models of today change; why reshaping the revenue models of today will unlock opportunities that are still left on the table today. Several companies such as Peer39, Semanticator, etc. are well on the way on this road, and they will share their stories in this interactive session.
MODERATOR:
Amiad Solomon, CEO, Peer39
PANELIST:
Jon Aizen, Cofounder and CTO, Dapper, Inc.
PANELIST:
Richie Hecker, Chief BootStrapper, BootStrapper
PANELIST:
Oren Michels, CEO, Mashery.com
12:00pm - 12:50pm
EXHIBIT HALL | 12:00pm - 12:50pm
Lunch
1:00pm - 1:50pm
Track: TECHNOLOGIES TRACK | 1:00pm - 1:50pm
T3: Death of the Relational Database?
Most of the current consumer or enterprise backend infrastructure relies on technologies that are increasingly unable to handle data demands because of inflexibility, not enough granularity, poor scalability, or adding costs of grandiose but hard to implement siloed EII solutions. Interestingly, the most successful businesses on the Internet today have either developed their own non-relational database systems (Big Table, HBase, etc.), adopting non-relational DBMS technologies (Vertica, etc.) or (especially Web 2.0 applications) taking advantage of XML database technologies. This session offers simple solutions to solve these problems via RDF, SPARQL, XML technologies and presents ways to embed these in your existing infrastructure.
MODERATOR:
Hank Williams, CEO, Kloudshare
PANELIST:
Dr. Jans Aasman, CEO, Franz, Inc.
PANELIST:
Glenn McDonald, Senior Product Designer, ITA Software
Track: BUSINESS & MARKETING TRACK | 1:00pm - 1:50pm
B3: Product Marketing, Key Biz Strategies
Web 3.0 is in its toddler stage, with a few successful applications; the publi, media, investment community have started to warm up to an evolution that seems unstoppable for the future of the Internet. It seems that all elements are in place: technology standards have been released, a few great products out, the momentum is building. The focus of this session is on marketing your Web 3.0 business/product to key stakeholders: users/consumers, the media, and investment community. While very few companies have managed to surface the veil of market ignorance, the community needs a "tightening" of the "one pager" clearly exposing the Web 3.0 value proposition to the marketplace. This is in no way an easy or secondary task, especially given that the "people of Web 3.0" are great technologists, but not always excellent marketers. In a public debate format, we will learn and discuss how do we become succesful in showing the potential of the "data web" to users, enterprise customers, and investment community and realize the promise of a technology that has kep promising for 7+ years with little marketing strategy built, thus having been marred by distrust in its practicality from "AI" to "Semantic Web". The answer is clearly not a technology answer, but a business and marketing one, and the specialists and leaders in this session will help us finally realize it!
MODERATOR:
Dan Grigorovici, VP, Group Analytics Director, Rapp
PANELIST:
Yaron Koren, Founder, Referata
PANELIST:
David Provost, Analyst, David Provost
PANELIST:
Tom Tague, Calais Initiative Lead, Thomson Reuters
PANELIST:
Keith Williams, Director of Product, Evri.com
2:00pm - 2:50pm
Track: TECHNOLOGIES TRACK | 2:00pm - 2:50pm
T4: Demo Hour - Semantic Search Solutions
This session will showcase practical applications of semantic search. Through various methodologies using different flavors of Natural Language Processing and semantic metadata, the applications and solutions presented will show benefits of semantic technologies in improving relevancy of results based on better disambiguation, more granular and context-relevant search query response capabilities. By directly addressing users' need to find information/knowledge/answers, rather than pages that happen to contain some degree of relevant information, companies presenting in this session are leading the way towards a better user experience.
MODERATOR:
Nagaraju Bandaru, Co-founder & CTO, BooRah
PANELIST:
Tom Chi, Senior Director of User Experience, Yahoo! Search Group
PANELIST:
David Huynh, Research Scientist, Metaweb Technologies
PANELIST:
Tim Musgrove, CEO, TextDigger
PANELIST:
Dmitri Soubbotin, CEO & Founder, Semantic Engines LLC
Track: BUSINESS & MARKETING TRACK | 2:00pm - 2:50pm
B4: Business models, strategies, valuation
Successful Web 3.0 business models are different than Web 1.0 and require changes in thinking along with key modifications to your business plan or business use case. This session is focused on presenting examples of benchmarks to what a Web 3.0 business plan should include. Since technology is a ladder to solving a business goal/demand, we must always start by making sure our "business plan" is clear and its value prop positioned well.
MODERATOR:
Jonathan Mendez, Founder & CEO, RAMP Digital
PANELIST:
Greg Boutin, Partner, Emerging Technologies Practice, Riverdale Partners
PANELIST:
Tal Keinan, CEO, SemantiNet
PANELIST:
Louis LoPresti, SVP, Solutions Architect / Head of Strategy and Enablement, Rapp, Inc.
PANELIST:
Eghosa D. Omoigui, Esq., Director, Strategic Investments, Intel Capital
2:50pm - 3:30pm
EXHIBIT HALL | 2:50pm - 3:30pm
BREAK
3:30pm - 4:30pm
Track: TECHNOLOGIES TRACK | 3:30pm - 4:30pm
T5: Knowledge Discovery from semantic metadata
If Web 3.0 is about "data web", and since everyone is opening access to their data, it has become clear that simply mashing up data sources will only get us so far. Beyond the obvious benefits of the "data web" (inter-operability, serendipitous discovery and enrichment of one's own data about a customer with more information from different angles/sources, etc.), the true value of Web 3.0 technologies is their ability to reason: either using logic programming, or probabilistic approaches, the discussions in this session will present applications of knowledge generation/discovery and their usage in ad targeting, CRM, sales, improved user experience/services, etc.
MODERATOR:
Dan Grigorovici, VP, Group Analytics Director, Rapp
PANELIST:
Markus Linder, Founder & CEO, Smart Information Systems GmbH
PANELIST:
Satyam Priyadarshy, VP of Analytics and Chief Knowledge Officer, Network Solutions
PANELIST:
Neel Sundaresan, Senior Director and Head, Research Labs, eBay
Track: BUSINESS & MARKETING TRACK | 3:30pm - 4:30pm
B5: Semantic Startup 101 - Successes, challenges, strategic decisions
This interactive session will describe and evaluate real life case
students of startup companies. The scenarios will involve business
models, financing, marketing, product management, and business
development and allow for audience members to weigh in and discuss situations in small groups.
MODERATOR:
Mark Johnson, Sr. Program Manager, Powerset
PANELIST:
Peter Berger, Founder, CEO, Alitora
PANELIST:
Brian Crook, President, Cerebra Inc
PANELIST:
Paul Davison, Director of Business Development, Metaweb
4:45pm - 5:45pm
6:00pm - 7:00pm
EXHIBIT HALL | 6:00pm - 7:00pm
Networking Reception
FRIDAY, OCTOBER 17
9:00am - 9:50am
KEYNOTES | 9:00am - 9:50am
K2: Keynote: The Road to Semantic Search
The Road to Semantic Search
Dr. Scott Prevost
General Manager, Powerset (Microsoft)
The combination of natural language and semantic technologies, structured data stores, collaborative filtering and large-scale distributed computing enable
revolutionary new ways of categorizing, summarizing and aggregating information on the web. These new affordances are already appearing in offerings from the first Web 3.0 companies, and will form the basis for a new wave of intelligent distributed applications that enhance the user experience for performing tasks, finding and sharing information, and collaborating. This talk will provide an overview of Powerset's contribution to this evolving Web 3.0 vision, where natural language technologies are already improving and redefining the search experience by applying a robust semantic model for indexing documents on the web.
SPEAKER:
Scott Prevost, General Manager & Director of Product, Powerset
10:00am - 10:50am
GENERAL SESSIONS | 10:00am - 10:50am
GS3: General Session: Semantic Startup Bootcamp
The Startup Bootcamp: A Unique Opportunity To Get In Front Of Top VCs!
The startup bootcamp is a unique session allowing a half dozen
Start-ups to pitch their company in front of a panel of the top investors
in the Valley. Lucky entrepreneurs will have 5 minutes to pitch their
idea, company and product and get live feedback from our panel and maybe
even funding. Whether you participate or attend, this session is sure to generate a lot of interest!
MODERATOR:
Rebekah Wu, CEO, Right Hand Partners
PANELIST:
Steve Baloff, General Partner, ATV Capital
PANELIST:
Salil Deshpande, GP, Bay Partners
PANELIST:
Lara Druyan, GP, Allegis Capital
PANELIST:
Curtis Feeny, General Partner, Voyager Capital
PANELIST:
Amanda Reed, General Partner, Palomar Ventures
PANELIST:
Prashant Shah, Managing Director, Hummer Winblad
11:15am - 12:00pm
Track: TECHNOLOGIES TRACK | 11:15am - 12:00pm
T6: Infrastructure and scalability issues (computing in the cloud etc)
The next generation of web-based applications are built with free tools, with few people understanding the best way to scale these applications out. Additionally, with distributed computing becoming more and more large scale (e.g., Hadoop, Amazon EC2), scalability issues need to be addressed especially to address newer database technologies in Web 3.0 applications (e.g., triple stores, etc.). In this brief state-of-the-world, we'll look at the various approaches to scalable Web 3.0 application
architectures and what we can learn from them. This session will provide case studies of companies that have
successfully built and deployed cloud computing and Platform as a
Service solutions. In addition to solution and architecture
overviews, the speakers will cover best practices and ROI metrics
established through these projects.
MODERATOR:
Hank Williams, CEO, Kloudshare
PANELIST:
Marc Hadfield, CTO, Alitora Systems
PANELIST:
Adrian Herrera, Director of Business Development, Nirvanix
PANELIST:
Jud Valeski, CTO, Gnip
Track: BUSINESS & MARKETING TRACK | 11:15am - 12:00pm
B6: Business Risks of Web 3.0. What Risks?
The business risks for Web 3.0 are fundamentally changing with increased public scrutiny of data privacy, portability, expanded Web Services, data sharing, cloud computing, etc. New privacy laws, new technological capabilities, and new user demands have created a situation where the question most frequently cited by students of Web 3.0 implementations have asked: we understand how beneficial it is to link data and derive new improved services, knowledge about our users/customers but what about privacy, regulation from the consumer perspective? Added to this on the enterprise side is the apprehension that with data portability, meshing data, comes loss of core business competitiveness. This session clearly explains why "you should have no fear": Web 3.0 is flexible enough to provide a tight access control relative to who, when, with whom data is owned, and by using Semantic Web Services, add a layer of security via programmatic and granular permissioning to which of your partners or developers can link to which piece of information (in a way that DBMS of today cannot). Key questions are discussed: who owns user data? How should users be able to reuse it? Why should companies consider allowing their users' personal data to be easily transportable? The answer here is: because in the end it will bring our users/customers closer, a finding many major enterprises have realized: Nokia, etc.
MODERATOR:
Gil Beyda, Managing Partner, Genacast Ventures
PANELIST:
Daniela Barbosa, Co-Founder, Data Portability
PANELIST:
Michael Benedek, Vice President, AlmondNet
PANELIST:
Sandro Hawke, Semantic Web Developer, W3C
12:00pm - 12:50pm
EXHIBIT HALL | 12:00pm - 12:50pm
Lunch
1:00pm - 1:50pm
Track: TECHNOLOGIES TRACK | 1:00pm - 1:50pm
T7: Improved services DEMO session
This demo session showcases Web 3.0 products that have raised the bar in service delivery to users and/or customers. Vertical applications include e-commerce, travel ,finance, telecom.
MODERATOR:
Andraz Tori, Co-founder & CTO, Zemanta
PANELIST:
Gene McKenna, Co-founder and VP-Product, Uptake
PANELIST:
Bill Michels, Sr. Director, Open Search Platform, Yahoo!
PANELIST:
Jamie Taylor, Minister of Information, Metaweb Technologies
Track: BUSINESS & MARKETING TRACK | 1:00pm - 1:50pm
B7: Enterprise Information Management
One of the most clear benefits of Web 3.0 technologies is shown in its ability to solve day to day problems that any business faces: Business Intelligence. Semantically-enabled Business Intelligence solutions can go a long way in reducing the burden of generating fast, efficient, relevant knowlege and analysis about all aspects of an enterprise that are truly empowering corporate decision-making without the need for mix and matches of n DBMS and x middleware BI applications.
MODERATOR:
Oliver Marks, Independent, International Enterprise 2.0 Consultant
PANELIST:
Louis LoPresti, SVP, Solutions Architect / Head of Strategy and Enablement, Rapp, Inc.
PANELIST:
Nosa Omoigui, Chairman, CEO, Nervana, Inc.
PANELIST:
Allan Young, Managing Partner, Design Engine Lab and Consultant, Sendside Networks
2:00pm - 2:50pm
Track: TECHNOLOGIES TRACK | 2:00pm - 2:50pm
T8: Web 3.0 Channel Demo - mobile, video, social apps
This demo session presents channel applications of Web 3.0 technologies in mobile, video, and social utility/networking.
MODERATOR:
Gabe Zichermann, CEO, RMBR.com
PANELIST:
Alex Castro, CEO & Co-founder, Delve Networks
PANELIST:
Marco Neumann, CEO, KONA
PANELIST:
Marta Strickland, Manager, Strategy, Organic, Inc.
Track: BUSINESS & MARKETING TRACK | 2:00pm - 2:50pm
B8: Approaches for deeper customer/user relationships
Every company wants to be more connected to its customers and prospects, and Web 3.0 is opening up vast possibilities to do so through building a richer relationship via data portability, enhanced products/services, VRM (versus CRM). In this interactive workshop we’ll explore elements needed for building a richer user/customer relationship/community, common obstacles, biggest business benefits, and how to measure success. Marketing and PR are shifting from an inbound, one-way channel into collaborative streams of market, product, and service-related conversations; our users and customers are increasingly demanding a different kind of relationship with them. We’ll review the landscape of strategies, methodologies, and tools to observe, listen, and build strategies for meaningful engagement in order to contribute and shape your brand in a Web 3.0
world.
MODERATOR:
Sherman Monroe, CEO, Monrai Technologies
PANELIST:
Umberto Milletti, CEO, InsideView
PANELIST:
Ricardo Pomeranz, Global Chief Digital Officer, Rapp
PANELIST:
Marcus Trevisani, CTO, Semantic systems
3:00pm - 4:00pm
